Looking for Ludwig in Leichhardt

BY Adra Anthoney

In 1848 German explorer Ludwig Leichhardt set out from the Darling Downs in southern Queensland bound for the Swan River settlement in Western Australia, and was never seen again. It remains one of Australia’s most enduring unsolved mysterious, and now there is a competition to commemorate Ludwig’s life. Ludwig is the subject of a Leichhardt and Annandale photo competition. Spanning 25 weeks, a cut-out figure of the famous 19th century explorer has been ‘hidden’ in a different local business each week. To enter, the public is encouraged to seek out the image and post or “selfie” with him on the Leichhardt and Annandale Business Chamber’s Facebook page. Anitra Morgana, Executive Officer of the Leichhardt and Annandale Business Chamber, said the event was formed to raise community awareness about Ludwig Leichhardt.


“To celebrate the bicentenary year of Ludwig Leichhardt’s birth, and toraise awareness of how Leichhardtgot its name, the competition was created as a way of involving the community and local businesses in a fun activity in the lead-up to the 27th annual Norton Street Italian Festa in October,” she said. Last week’s winner, Jacqueline Van Goeverdun, “found” Ludwig at Grind Expresso Bar on Norton St, and won a $40 gift voucher sponsored by the café. “I think it was a great idea to help promote the area and the places of business in it,” said Salvatore Crino, manager of event sponsor, Grind Café. “We had some people coming in [the café] and saying, ‘What’s this Ludwig competition?’ They obviously had their iPhones and took photos. “We initially put [the cut-out] where the posters were so you couldn’t really see it – it was sort of camouflaged in there but the people found it. We moved it generallyaround the place.” The Ludwig cut-out has since moved to a new ‘hiding’ place and two $100 shopping vouchers are up for grabs this week. The clue provided is “Ludwig is getting into the community spirit in #Leichhardt’s piazza del mercato”.

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